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East Africa: Book to track region's top brands

East African companies have been urged to become more innovative in order to secure international markets for their products and services and in the quest for competitiveness.

19 Aug 2008

David Nalo, the permanent secretary of the East African Community, called upon manufacturers and service providers in Uganda, Kenya, Tanzania, Rwanda, and Burundi, to strive to achieve the super-brand status which strengthens global brands.

Read the full article here.