SA brand agency embroiled in Botswana plagiarism row

NEWSWATCH: A South African branding company is under fire in Botswana, having been accused of plagiarising the US$7 billion brand owned by the Russian Beeline Mobile.

14 May 2008

The Botswana Telecoms Company's (BTC) newly launched mobile phone company, Be Mobile, has been trying to contain the scandal amidst reports that the company was sold brand and advertising material that allegedly may have been stolen from a leading Russian cellular phone service, VimpelCom's Beeline brand.