Characteristics of the best B2B marketing infographics

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The big problem with most of the B2B infographics is that they do not actually offer enough value. Most of the content included in the graphics is reused and reformulated in order to seem new. At the end of the day, the B2B service client will see right through the strategy used.

The infographic that you use when you want to promote B2B services needs to offer something else. Everything starts with the reason why you initially create them. Statistics show the fact that people end up memorising a little over 80% of the information that is learned visually. That is quite a lot since when thinking about reading text, retention rate is of just 20%.

B2B infographics will be used in order to generate inbound marketing leads in most situations. However, in order to do this effectively, there are some things that should be taken into account at all times:

• Focus on storytelling. You have to tell a story that has a beginning, a middle and an end. That has to be completely relevant for the audience. Look at as many infographics as you can and you will see that the best ones will always tell a story.

• Always explain quantitative and/or complex information in a way that is different than with normal copy writing.
• Make the infographics really easy to embed and share. There are different tools online that allow you do this fast and manually creating the embed code is also a possibility.
• Always use suitable ALT text in order to describe the infographic for SEO purposes. Try to surround the image with search engine optimisation based content like blog posts. That allows you to share the entire blog post instead of just the image.

• Connect your infographic with the content strategy you currently use. Always value the pains and needs of the customer and value propositions.

The best B2B infographics always focus on the story first. This is definitely one thing that many do not take into account. When you first focus on the design, you can end up with huge content problems.

You have to be careful and focus on the story first as then you would know exactly what design limitations you would be faced with. For instance, in the event that you have a lot of data to share, you would need a different design template, one that offers more space for text.

Remember that if you have no real experience in using B2B infographics, you should consider working with a professional that has that necessary experience. For the regular user you do have tools that can be utilised, but in B2B selling you should always focus on professional and effective design, not to mention perfect promotion.