New category added to 2016 AME Awards

"For over 22 years, the AME Awards has rigorously monitored the advertising industry and rewarded creative inspiring work that utilises effective solutions to achieve measurable results for brands," said Armstrong.

This new addition complements categories unveiled last year including Augmented Reality, Technology and Social TV. 2015's Awards saw a robust number of entries gain recognition in those categories for work that utilised the convergence of creativity and technology to recruit partners, reposition brands, and increase brand identity.

"As brands and consumer engagement continue to embrace technological and social trends, the Awards is eager to honour the evolution of brand recognition by including categories that stimulate content activation across multiple platforms and industry trends."

The 2016 AME Grand Jury of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts and creatives will evaluate entries based on four specific criteria, each weighted by importance: Challenge/Strategy/Objectives - 20%; Creativity - 25%; Execution - 25%; and Results/Effectiveness - 30%.

The deadline to enter is 31 October 2015. Entries completed by 1 September will save 15% with the code PRA2016. For more information, go to www.ameawards.com.