DStv Getaway Show "the perfect platform for marketers"

Collectively the sponsors attract a niche market of high-income earners - 85,5 percent of Getaway's readers are in LSM 7 - 10 - and the 300 exhibitors who have booked space will have what Show Exhibitions Manager Sarah Davies describes as “a perfect medium for targeted brand exposure to these travel and leisure enthusiasts”.

Among the exhibitors are tourism boards and travel destinations; camping and outdoor products retailers; vehicle manufacturers; adventure operators; outdoor gear, gadget and equipment suppliers; travel service and insurance operators; diving operators and equipment suppliers; leisure, touring and quad bike retailers; luggage manufacturers and photographic suppliers.

“With DStv and Jacaranda as our media partners, the value of our exposure equates to more than R6.5 million. We have a substantial marketing campaign in place that reaches DStv's 1.2 million viewers and Jacaranda's 2.6 million weekly listeners, a print campaign that includes newspapers, leisure magazines and street posters, and online and email efforts that together make the DStv Getaway Show one of the most extensively promoted events on the calendar,” Davies said.

Previous exhibitors have found that the expo delivers beyond their expectations. In the words of one of last year's exhibitors, KJ Bolton GPS Consultants: “This is by far the best show we have ever attended… not only sales but support and services provided. Return for money again exceeded expectations and we are up 250 percent on your 2005 show and between 30 - 40 percent up on 2006. It was a great show and it is fantastic working with people who offer good service. Your competitors have a lot to learn to try and meet the standards you set.”

It is not too late for exhibitors who want to take advantage of the wonderful opportunity the show represents. To book space, contact the Getaway Show sales representatives Louise Taylor at or Emmerentia Browne at , telephone 011 783 7030.

The show will be open from 11:00 - 19:00 on Friday, 29 August; 9:00 - 19:00 on Saturday, 30 August and 9:00 - 17:00 on Sunday, 31 August. Entry is R50 for adults and R30 for pensioners and students. Children under 12 are free.

For more information, log onto www.getawayshow.co.za.