What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Taking life's naughty side to the East Coast
Following the South African debut of Sexpo in Johannesburg this year, Sexpo Durban will be taking life's naughty side to the East Coast at the beginning of February 2008. Sexpo, the world's largest sexual health and lifestyle exhibition franchise, will be at the International Convention Centre Durban 7 – 10 February.
The Sexpo Durban has already attracted more than 100 exhibitors and will feature a stellar lineup of adult entertainment. Miss Nude Australia Arianna Starr will return as event master of ceremonies while penile artist Pricasso will be back sharing his artistic talent. Plans are also afoot for several international adult stars to appear at Sexpo Durban, as well as local celebrity acts performing late into the night.
Sexpo Durban organisers Expo Works expects the coastal event to attract similar numbers of visitors to the Gauteng debut, which saw over 32 000 curious through the turnstiles. “South Africans have revealed their naughty natures,” says Expo Works' Silas Howarth. “Sexpo Durbs is all about fun and experiencing life's naughty side, escaping from the rat race for a few hours to indulge.”
At the Joburg event, 16 000 visitors viewed the Erotic Art exhibition; more than 7000 copies of adult videos and 10 000 naughty toys were sold; Starr signed more than 4000 autographs; most visitors were couples of all preferences between 25 and 39; and the first two hours of opening were busier than any Sexpo Australia event during that time.
For more information, go to www.sexpo.co.za.
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