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Food & bev. services News South Africa

Hard Rock Café back in Joburg

Hard Rock International plans to bring the brand's blend of music, entertainment and authentic scratch-based cuisine to Johannesburg with a state-of-the-art location showcasing its new design style and latest technology. The new Hard Rock Cafe Johannesburg will be located at Nelson Mandela Square in Sandton and will open by year-end.
Hard Rock Café back in Joburg

"Johannesburg is famous for its energetic and electrifying culture and incredible music and we are excited to open here. Our local partner, Soft Coffee Holdings, has worked hand in hand with us to ensure this cafe will become an instant hit," said Antonio Bautista, area VP, Hard Rock International.

Guests can enjoy fresh, high-quality items including the Legendary Experience menu, featuring a selection of 10-ounce Legendary Burgers. The brand uses the best hickory wood chips to cook its ribs, chicken and pork slowly. In addition to its food, its extensive, award-winning drinks menu includes Hurricanes, Margaritas, signature favourites and alternative rock (alcohol-free) beverages, all available in its souvenir collectible glassware.

The Johannesburg cafe's Rock Shop offers rock 'n' roll-inspired items and collectible branded merchandise. This Johannesburg-specific merchandise can only be purchased at this location, which offers an exclusive design quality that enhances each item's appeal. Fans can also acquire the brand's signature pins.

International rock appeal

Hard Rock International has 171 venues in 54 countries, including 134 cafes, 18 hotels and seven casinos. Beginning with an Eric Clapton guitar, it owns one of the world's greatest collections of music memorabilia, which is displayed at its locations around the globe. It is also known for its collectible fashion and music-related merchandise, live performance venues and an award-winning website. For more information, go to www.hardrock.com.

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