#OneShow2017: John Mescall's judging pick of the day
“A lot of advertising tries to manufacture emotion, you watch it and think ‘oh I should be feeling sad or uplifted now', but in this one, you actually do.” That's how John Mescall, global ECD at McCann New York and One Show film juror describes the entry that was a delight for him to watch.
The One Show and Art Directors’ Club’s judging has begun, on location on Bermuda. In order to keep the rest of the world intrigued and informed, they’ll be sharing selected judges’ picks of the day throughout the judging process.
Mescall explains why the rare, genuinely emotional spot for The Spanish Lottery speaks to him in the video embedded below:
You can view this and other Art Directors’ Club and One Show entries by browsing this year’s entries and don’t miss the 96th Annual ADC Awards on 8 May 2017 and the One Show Creative Week Festival from 8 to 12 May 2017, in New York – visit our One Show special section for all the latest updates.
