Loeries Integrated Campaign panel announced
Integrated campaigns - once a novel concept, have become a key part of today's advertising landscape. Integrated campaigns, where brands communicate with their audiences through multiple touch points, are a major trend in today's brand communication environment.
This year the Loeries 2014 Integrated Campaign judging panel includes three international judges namely Arno Lindemann of Lukas Lindemann Rosinski in Hamburg, John Mescall of McCann in Australia and Stephen Doyle of Doyle Partners in New York City. Joining them on the panel, are some of the South Africa's most prominent names in the industry.
Integrated campaign panel:
- Arno Lindemann - Chief Creative Officer, Lukas Lindemann Rosinski, Hamburg
John Mescall - Executive Creative Director, McCann Australia
Stephen Doyle - Creative Director, Doyle Partners, New York City
Jason Xenopoulos - Executive Creative Director, Native
Joanne Thomas - Creative Director, The Jupiter Drawing Room Cape Town
Justin Gomes - Executive Creative Director, FoxP2
Justin Spratt - Managing Director, Quirk
Mike Schalit - Chief Creative Officer, BBDO SA
Mike Barnwell - Executive Creative Director, FCB Cape Town
Roger Paulse - Creative Director, singh&sons Tseliso Rangaka - Creative Director, Ogilvy Cape Town
All finalists and winners will be announced during Loeries Creative Week Cape Town, this September. Check out the full programme at loeries.com
For more:
- Bizcommunity search: Loeries
- Official site: www.loeries.com
- Google News search: The Loeries
- Twitter search: Loerie Awards OR "The Loeries" OR Loeries2014 OR "Loerie Awards 2014"
- Facebook: The Loeries page
- Twitter: @loeries