“I am excited to work with a media company such as Times Media, which appreciates I am into business and more than a cut-and-paste disc jockey. As this relationship makes impact, you will see how my new partners were open to thinking how a radio product cross-syndicated with media assets owned by the group.
The Times Media-owned radio stations have had a rise after the company repositioned them to appeal to the growing number of black middle-class listeners.
Times Media programming manager Ferdinand Mabalane says, “While Sbu brings the impact of a national figure, his show will still have a strong regional focus through breakaways for traffic, weather, local reports and interviews. We will also be unveiling further line-up changes at both stations, so that after listeners have had their DJ Sbu Breakfast, they will want to stay tuned the whole day."
