The unit will report directly to the CSMO, with Sergey Zemkov continuing to head operations in these territories.
"Kaspersky Lab has demonstrated remarkable success in developing its business in the Emerging Markets region. The company now ranks first in the retail markets in Saudi Arabia, the United Arab Emirates, South Africa and the majority of Eastern European countries," comments Kondakov. "I'm confident that the new appointments within the region's management structure will allow us to enhance brand awareness and strengthen the company's position on the global market."
Vasily Dyagilev will take responsibility for growing the business in Latin America, Eastern Europe, the Middle East and in Africa, managing the local offices of the region directly. "The countries of the Emerging Markets region offer considerable potential. After just a couple of years of intense business activity in these territories we have managed to achieve impressive results and establish the company as the market's leading IT security vendor," states Dyagilev.
The strategic importance of Kaspersky Lab's activities in Russia, Central Asia and Transcaucasia has been reflected in the new organisational structure of the company. Under the leadership of Sergey Zemkov, one of the top priorities for Russia, Central Asia and trans-Caucasia will be increasing sales in the consumer segment and consolidating the company's position in the corporate sector of the information security market.
"Despite the enormous success of our overseas expansion, we are still very much focused on our presence in Russia and our Russian customers," says Zemkov. "The new structural changes emphasise just how important the Russian market is - and always has been - for the strategic development of Kaspersky Lab. The IT security market in Russia is experiencing dramatic growth and opening up new possibilities to expand our business activities."
