Facebook more popular than MXit in SA
Fin24 says that Facebook has overtaken MXit as the most popular local social network, particularly among low-income users according to a survey conducted by Cape Town research company Ikapadata.
Fin24 further reports that the survey was conducted among 715 participants aged between 16 and 35 in Johannesburg, Cape Town and Durban townships. It showed that 55% of respondents had a Facebook account while 50% had MXit accounts.
Ikapadata survey shows Facebook was used by 79% of people in the affluent LSM 8-10 sector, followed by 67% in the LSM 6-7 and just 46% in LSM 4-5. In terms of Internet usage, 26% of respondents used mobile phones exclusively to connect to the Internet, while 20% used computer exclusively.
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