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Datsun dead again: Production ends in India

Of course, Nissan South Africa had sourced its Datsun wares from the Indian plant. The company's local website still lists the Go and Go+ as being available, though a glance at recent sales figures suggests stock brought into the country from India has now almost run dry.
Datsun dead again: Production ends in India

Nissan SA last registered a three-row Go+ as long ago as November 2021, along with 105 units of the Go in the same month. That figure fell to 47 in December 2021, 27 in January 2022, 14 in February and just 7 in March. The four-strong Go budget hatchback had been priced from R184,600 to R213 800, while the three-variant Go+ line-up had run from R194,700 to R223,800.

A few years back, Datsun had plans to launch a new budget-beating crossover locally, but that vehicle didn’t ever materialise. Instead, the Nissan-badged Magnite – which was originally destined to wear the Datsun insignia – was introduced to South Africa in April 2021.

The first Datsun was produced way back in 1931, before the badge disappeared in 1986. After a 27-year hiatus, Nissan announced the revival of the marque as a budget sub-brand for emerging markets in mid-2013. The Go, however, had a rocky start, being handed a zero-star crash-test safety rating by Global NCAP the following year.

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SOURCE is a leading online automotive retail portal that lists more than 70 000 vehicles stocked by hundreds of dealers countrywide, as well as the top-ranked branded SA YouTube channel. In 2015, repositioned itself as a consumer champion by optimising its editorial content for the purposes of engaging and empowering its users. The Ownership Satisfaction Survey, in association with Lightstone Consumer, and the Consumer Awards – powered by WesBank, underlines the company’s objective to be the most comprehensive resource to South African vehicle buyers.

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About Ryan Bubear

Having written about everything from sport to politics and crime, Ryan eventually settled on motoring. For the past 12 years, he's been penning articles - both online and in print - about the broader automotive industry, though he's particularly fascinated by vehicle sales statistics. Currently a freelance writer and editor, Ryan is itching to slide (okay, squeeze) in behind the wheel of his soon-to-be-restored 1971 Austin Mini Mk3.
Read more: Datsun, Ryan Bubear

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