“The SAMA's recognise the top South African artists and we are proud to be a sponsor of this event for the second year,” said Jake Larsen, Nokia's head of music for the Middle East and Africa. “Through our sponsorship of the SAMA's we are demonstrating how important local South African talent is to Nokia. In fact, supporting local talent is not only one of our objectives, but also the key to our success since launching in 2009,” he added.
Nokia's recent move into digital music, led by the launch of the Nokia Music Store last year as well as their Comes with Music offering, has provided a channel for South Africans to access digitally a variety of South African, African and international artists ranging from Zebra & Giraffe to Kurt Darren and many others.
The sponsorship of the music awards includes the “all-you-can-eat” music powerhouse Nokia X6 32GB Comes with Music phones for all 2010 nominees.
“There is a wealth of talent in South Africa and we are committed to supporting local acts by continuing to make their tracks available legally and at affordable rates for all fans via the Nokia Music Store and services such as Comes with Music,” Larsen concluded.
