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Spokesperson for Lux, Ethne Whitley says the competition reinforces the brand's association with beautiful women. "The competition offered young women throughout Gauteng and KwaZulu-Natal the opportunity to compete for this prestigious title.
"A long list of international and local beauty icons have endorsed various of our beauty products since the first beauty campaign was launched in the 1920s and the brand's association with the world's most beautiful women stretches back over 84 years.

"Women such as Sophia Loren and Hunter Tylo internationally and Khanyi Dhlomo, Basetsana Khumalo and Jo-Anne Strauss locally have been linked to its name. Now is a wonderful opportunity for Amanda to be associated with the brand and the positioning of the new soft touch range.
"Each finalist brought something different to the competition and all were beautiful but the decision was made by the public, with Amanda receiving the most votes."