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Marketing & MediaBehind the campaign: Reframing fairness in ride-hailing: The inDrive success story
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Marches, calls for boycotts, accusations of racism, court case, burning of newspapers... Well, a lot of people interpreted that as bullying - blatant bullying, in fact. So they are wrong, then?
Some observers, watching the furore surrounding "The Spear", might wonder if there is not a very real danger that history will repeat itself - if we are not all very careful.