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The new company, Lakusasa Exhibitions, brings new strategies to the show, including a 'Winter Wonderland' theme and shopping hours from 10am until 10pm.
The show offers discounts of up to 70% on local and international clothing brands such as Tom Ford, Roberto Cavalli, Marc Jacobs and Cazal sunglasses; popular international men's wear brands such as Borgat Man, X-Seption and Mondo Barracci, an exclusive Turkish brand. The women's brands include Errol Arends clothing.
There will be spot prizes, a well-orchestrated fashion show and refreshment bars. Metro fm will be broadcasting at the IFS grounds and Grazia Magazine will offer shoppers a pampering station throughout the shopping days.