Marie Claire awards local fashion

Marie Claire awards local fashion

Marie Claire Prix d'Excellence de la Mode South Africa was launched in 2007 and, after a two-year break, it is back with a new focus on the fashion retail industry and the role it has played in supporting local design and the business of fashion.

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The 2010 awards were made in Johannesburg on Tuesday 14 September 2010 and released in the October issue, out yesterday 16 September.

These awards honour the best in local and international fashion design and this year included new categories to honour the contribution the retail industry is making in local fashion. In the retail section, the winners were judged on the percentage of local production and product in store, marketing of designers, any young designer mentorship programmes or initiatives they have inaugurated and any extra motivation supplied. The winning local designers were selected based not only on creativity and sustainability but on the illustrated growth they have shown in the past year.

Local winners

Woolworths - Best big retailer supporting local design
Hip Hop - Best medium retailer supporting local design
Habits - Best online fashion retailer
The Space - Best emporium supporting local design
Missibaba - Business savvy accessories designer
Colleen Eitzen - Business savvy fashion designer
Silver Spoon - Business savvy emerging fashion designer
Loxion Kulca - Special Jury Prize
Woolworths - Readers' Choice award for favourite fashion retailer, as voted by Marie Claire blog readers.

The three winning local designers each received a free membership to Proudly SA, giving them access to the support and promotional activities to promote locally manufactured goods and services.