Stars to get Stoned in style

1 Jun 2010

Design house Stoned Cherrie has received a fabulous 10th anniversary present: a contract to dress a few of the performers taking part in the opening ceremony of the World Cup.

The Times learned yesterday, 31 May 2010, that the brand, launched in 2000 by businesswoman Nkhensani Nkosi, will be dressing some of the acts for Soccer City on 11 June and guests of Cup sponsor MTN who will be attending the ceremony.

Although Nkosi would not give names - as the list of artists performing at the opening is a closely guarded secret - she said that the estimated billion television viewers round the world were "in for a surprise".

"Yes, I will be styling the opening ceremony," Nkosi said, "but I am not allowed to tell who, and in what, I am dressing the people.

"But we are going to design what people loved us for in the beginning of our designing years. The look has been slightly reinvented, but we are going back to our roots," said Nkosi.

Stoned Cherrie has received numerous awards, including the Fair Lady Fashion Awards best women's brand in 2004 and, in 2005, top success story of the year.

Nkosi has shown her label in fashion shows in other African countries and last year participated in New York Fashion Week. "It's been a phenomenal journey for the label, but we won't stop yet," said Nkosi. "This year we are going to pull out all the stops because it's our 10th birthday," she said.

The label will also be showing at Africa Fashion Week, which runs from 30 June until 3 July at the Sandton Convention Centre.

Source: The Times

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