American Swiss sets up shop in Australia

The retailer is opening five stores in three cities this month – in Sydney, Melbourne and Brisbane.

This is the first store for American Swiss outside of Africa and launches the brand into the global jewellery market.

American Swiss forms part of the TFG stable and has built a strong heritage as a trusted brand in South Africa.

From humble beginnings on the shores of Cape Town, to 242 stores throughout Southern Africa, the retailer has evolved into the largest watch and jewellery boutique chain in Southern Africa.

"Americans Swiss is the South African bride’s first choice. No other jeweler can compete with the sheer carat volume of diamonds traded in the market," says the company.