With each company bringing its own expertise to the forefront, the partnership not only entrenches the effective offerings of each brand, but ensures that mutual customers are aligned and retained.
By partnering with Legacy Lifestyle, Dis-Chem is able to offer its members a full lifestyle boutique, while Legacy Lifestyle is able to provide a greater variety and reach of locations for its members to earn and redeem their rewards.
"The partnership entrenches and illustrates the benefits and integrity and true value of our programme for members," says Mike Rowley, MD of Legacy Lifestyle. "For us, from a scale and national spread, Dis-Chem offers a large scope. Its imminent launch of operations in Namibia also bodes well for our partnership because of the reach of the Lifestyle programme across Africa."
He explains that the Dis-Chem Lifestyle rewards programme is free to join and members know exactly what they are getting and what their rewards are worth. Customers will earn 1% Legacy Rand rewards on all purchases at Dis-Chem, in addition to their Dis-Chem benefits points earned when swiping their benefits card. This effectively equates to double rewards for members. Rewards earned from the group's hotels, fashion, spa, wine and dining partners can be redeemed for wellbeing products from Dis-Chem. Similarly, daily and weekly purchases from Dis-Chem could equate in members being able to spoil themselves with a Pringle shirt, fine dining at one of Legacy Lifestyle's restaurants or a weekend away.
Legacy Lifestyle's partnership with Dis-Chem is one of three large partnerships underway this year, with other exciting announcements in progress. Its travel offering is ever more comprehensive with new travel partners Wilderness Safaris and Cruises International on-board, as is itsrestaurant offering with the affiliation of The Kove Collection (Cape Town) and Urban Dining (Kwa-Zulu Natal).
For more information, go to www.legacylifestyle.co.za/dischem.
