House of Machines to host American whiskey street festival

Albert Pretorius of House of Machines says Proof is a collaboration between The House of Machines, Bulleit Bourbon, Gentleman Jack, Jack Daniel’s Tennessee Whiskey, Jim Beam, Maker’s Mark, and Woodford Reserve.

“House of Machines has built its brand on American whiskey over the past four years, and we’re seeing growing interest among a broader audience,” he says. “Where only a few years ago, only a more mature and sophisticated market was inclined to drink whiskey, now younger trendsetters are also discovering American whiskeys that appeal to their palate. Bourbon is a hit,” says Pretorius.

Monday whiskey tastings

House of Machines will also stage a series of whiskey tasting Monday evenings in May and has initiated the Proof Whiskey Festival to give even more people an opportunity to discover a variety of American whiskeys and bourbons. Three brand houses will showcase six labels and eight whiskeys in educational and enjoyable activations. The participating brands, all members of the Distilled Spirits Council of the United States, will offer a broad range of whiskeys and bourbons likely to deliver something suited to all tastes.

At three activation venues, on-street bars and in House of Machines, visitors will have an opportunity to discover authentic American whiskeys and learn from expert brand ambassadors about American whiskey’s robust flavours, rich history, distilling processes, and how best to enjoy it.

Four of Cape Town’s top chefs will also be on hand, cooking up delicious dishes with an American twist: sample dishes by Wesley Randles of The Shortmarket Club, Jason Lilley of Jason Bakery, Andy Fenner of Frankie Fenner Meat Merchants, and Juan Vais of Picadas.

A lineup of SA acts - including aKING, Gerald Clark, Sannie Fox, Dave Ferguson, and Roasting Records - will keep the crowds entertained.

Tickets are available at www.webticket.co.za.