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Public to vote for Best TV Sport Commercial at Virgin Active Sport Industry Awards

18 Sep 2012

Through a partnership between Virgin Active Sport Industry Awards and Sports Illustrated South Africa, the final decision on the next winner of the Award for Best TV Sport Commercial will be decided by the public through an online vote held in January on Sports Illustrated's website.

This will be the first time the public has been able to vote in South Africa the sport industry awards ceremony, with the event's other prizes awarded by the judging panel, chaired by former Springbok captain Bob Skinstad.

Ami Kapilevich, editor of Sports Illustrated South Africa, said, "I think sports ads are the most loved form of advertising that there is. While people avoid most other ads, a good sports ad can really become part of the culture contributing to a sporting series or event. It becomes part of its DNA. So we're really chuffed to offer this opportunity to our readers to choose their favourite ad - I understand it's one of the most popular awards on the programme."

Official shortlist

The official shortlist will be revealed in October 2012, with the public voting staged in January ahead of the awards ceremony in Johannesburg on 7 February 2013.

The magazine will be the official media partner of both the awards and the Sport Industry Summit, which will be staged in Johannesburg on 25 October 2012, which will feature a wide range of high-level South African and international figures who will come together to shape the future of the South African sporting industry.

For more, go to www.sportindustry.co.za.