Taking Black Friday online

Black Friday is traditionally one of the biggest shopping days in the USA and signals the start of the festive shopping season. "Black Friday" was initially used to describe the heavy traffic in the US city of Philadelphia on the day after Thanksgiving. As it evolved into a shopping day, it is also thought to be the first time in the year that retailers start to make a profit, or being "in the black", hence Black Friday.

Consumers brave enough to face the early start with hordes of other shoppers are rewarded with great bargains and discounts.

"[South Africans] are used to having major sales after Christmas. This year Takealot.com decided to buck the trend and pioneer the Black Friday concept with SA shoppers. We see this as an opportunity to kick-start our festive season with great deals and specials that may help a little in these tough economic times," says Takealot.com CEO Kim Reid.

Takealot.com's Black Friday sale is valid tomorrow only. The sale starts at 00:01am on Friday, 23 November, and will close at 23:59. Sale prices will be valid while stocks last. All sale items ordered online during this sale period will be delivered free of charge.