South African fashion website to expand to Africa

"We are very fortunate to have unique insights into the African youth consumer market," says Sabelo Sibanda, MD of Millbug. "Our site delivers the same user experience whether it's being viewed on a desktop, tablet or mobile device. This, coupled with our live chat, multiple payment gateways and free worldwide shipping, puts the site in a perfect position to spread the love to the rest of the continent."

The site has built a solid community around its motto, "Only the Unique Belong", a rallying cry for individualism and freedom of expression. The company has been nominated for a South African ecommerce award and looks forward to a year of radical innovation and steady growth.

Thulisile Volwana, creative director, adds, "We are delighted with the ranges we've released this year and look forward to introducing our unique brand to the African market. There are fantastic stories to be told through clothing and we are excited to write the next chapter with an African backdrop."

For more information, go to www.millbug.com.