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46664 Fashion launches online retail store
Having launched in-store in August 2011, 46664 Fashion is now reaching into e-tail, with its online store officially open for trading in South Africa, Botswana, Namibia, Lesotho and Swaziland.
46664fashion.com virtual shop window offers safe and secure shopping via an easy-to-navigate online platform that is as user-friendly as it is a great visual experience.
South Africans get free delivery for orders of R3000 and over. As part of its launch celebrations, SA customers can also add a pair of 46664 Fashion flip-flops to their checkout basket when ordering any item online - at no extra cost! This offer is available until 15 December 2011.
Consumers will be able to purchase mens, womens and kidswear, as well as selected accessories through the online shop. Added site features include an easy-to-use colour and price sort tool.
Wayne Bebb, CEO of Brand ID, the brand custodian of 46664 Fashion, "The initial uptake in the brand has significantly exceeded our expectations and consumers have been asking us where they could purchase the brand. This platform allows us to reach out to everyone who wants to become a loyal brand consumer.
"In partnering with some of the most talented companies, we have developed a user friendly online shopping experience and complemented this with a trusted and reliable delivery infrastructure to ensure the product arrives on time anywhere in our delivery areas. We look forward to rolling out this platform internationally in 2012."
46664 Fashion is additionally available at Stuttafords countrywide as well as the retailer's branches in Botswana and Namibia. 46664 Fashion's Summer 2011 ranges can also be found at numerous independent retailers throughout South Africa.
With the strong uptake and response to 46664 Fashion's launch ranges, the brand's stated goal of working towards manufacturing 46664 Fashion 100% in South Africa is coming that much closer. Already the launch ranges have seen a 60-40% South Africa-international manufacturing split. "We are looking forward our volumes getting a real boost with the addition of the online store. This is the key to growing and supporting the local textile and clothing manufacture industry," adds Bebb.
