E-commerce News South Africa

4 e-commerce strategies for reaching a newly defined middle-class

The Dot-com bubble at the turn of the century was part of a new focus on technology in the digital age. Today we take for granted that we can check our email, keep up to date with our family and friends, and even complete entire assignments for work from a small rectangle that fits in the palm of our hand. Information that used to take hours of research in a library to acquire is now available through a 2.7 second Google search.
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Image source: Ventureburn.com

We are in a new age of instantaneous information, and as the economy shifts to compensate for these changes, so too does the definition of the Middle Class in South Africa and rest of the world.

Read more on Ventureburn.com.

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