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Magazines News South Africa

Weg shines at ADMag Awards

At the ADmag Awards last night, 6 April 2006, Bun Booyens, editor of Weg, took the hotly contested Editor of the Year title and Magazine of the Year went to Weg as well. Upper Case Media received Publisher of the Year, with Best International Magazine of the Year being awarded to its title, heat; Newcomer of the Year went to Woman & Home.

Recruitment specialist Ad Talent claimed the new category of this year's awards - Best Advert in ADvantage.

The ADmag Awards, hosted and initiated by John Farquhar and the editorial team of ADvantage, identify and honour ABC-certified consumer magazines that stand head and shoulders above their competitors.

The panel of judges consisted of Melanie Walters, media director, Starcom; Janet Proudfoot, AIS/ADEX director, Nielsen Media Research; Ron Derby, media correspondent, Business Day; Michelle Meyjes, managing director, Mediaedge: CIA; Jacques Breytenbach, managing director, Primedia Publishing; Gillian Jones, managing editor, Marketing Web; and John Farquhar, editor-in-chief, ADvantage magazine.

The results are as follows:

Winners by category:

Annual: Eat Out
Christian/Religious: Leef
Décor: Habitat
Environmental: Africa Geographic
Female: Woman & Home
General Interest: heat
Lifestyle: Weg
Male: FHM
Motoring: Car
Parenting/Crafts: Woman's Value/dit
Special Interest: Tuin Paleis
Sports: Golf Digest SA
Youth Culture: Seventeen
Custom: Woolworths Taste
Magazine supplements: Sunday Times, Lifestyle

Merit Award winners:

Annual: No merit award
Christian/Religious: Finesse
Décor: Visi
Environmental: No merit award
Female: Cosmopolitan
General Interest: You/Huisgenoot
Lifestyle: Shape
Male: Men's Health
Motoring: Top Car
Parenting/Crafts: Your Baby
Special Interest: SA Country Life
Sports: ZigZag
Youth Culture: Saltwater Girl
Custom: Good Taste
Magazine supplements: Business Day, Wanted

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