Weg shines at ADMag Awards

Recruitment specialist Ad Talent claimed the new category of this year's awards - Best Advert in ADvantage.

The ADmag Awards, hosted and initiated by John Farquhar and the editorial team of ADvantage, identify and honour ABC-certified consumer magazines that stand head and shoulders above their competitors.

The panel of judges consisted of Melanie Walters, media director, Starcom; Janet Proudfoot, AIS/ADEX director, Nielsen Media Research; Ron Derby, media correspondent, Business Day; Michelle Meyjes, managing director, Mediaedge: CIA; Jacques Breytenbach, managing director, Primedia Publishing; Gillian Jones, managing editor, Marketing Web; and John Farquhar, editor-in-chief, ADvantage magazine.

The results are as follows:

Winners by category:

Annual: Eat Out
Christian/Religious: Leef
Décor: Habitat
Environmental: Africa Geographic
Female: Woman & Home
General Interest: heat
Lifestyle: Weg
Male: FHM
Motoring: Car
Parenting/Crafts: Woman's Value/dit
Special Interest: Tuin Paleis
Sports: Golf Digest SA
Youth Culture: Seventeen
Custom: Woolworths Taste
Magazine supplements: Sunday Times, Lifestyle

Merit Award winners:

Annual: No merit award
Christian/Religious: Finesse
Décor: Visi
Environmental: No merit award
Female: Cosmopolitan
General Interest: You/Huisgenoot
Lifestyle: Shape
Male: Men's Health
Motoring: Top Car
Parenting/Crafts: Your Baby
Special Interest: SA Country Life
Sports: ZigZag
Youth Culture: Saltwater Girl
Custom: Good Taste
Magazine supplements: Business Day, Wanted