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Magazines News South Africa

Business Class magazine launches this Sunday

Times Media's new upmarket glossy magazine launches this Sunday in selected subscriber copies of The Sunday Times Business Times.

Business Class will be delivered inside 65,000 subscriber copies of Business Times, in selected LSM 9 & 10 areas nationally. All other copies will be distributed in business class lounges at airports nationally and available to passengers as they board SA Airlink flights. "It's a huge advantage to have a large, clearly-defined, top-LSM readership from our first issue," says Editor Charles Boffard.

Other interested readers can see the magazine in e-zine format at www.businessclassmag.co.za on the Wednesday after publication.

Business Class is "a lean-back read for Business Times readers, a guide to the pleasures of the good life and where to find them," Boffard says. The 68-page launch issue profiles billionaire space-pioneer Elon Musk, who's come a long way from Pretoria Boys' High; adman Muzi Kuzwayo, and the home-grown business success of Extreme Fighting Championship, as well as detailed reviews of technology, cars, business travel and a rich serving of fashion and style.

"Our fashion pages are accessible, tailored to our readership, and informative," Boffard says. "This issue showcases the latest suits, with a useful buyer's guide on how to choose and wear them."

For more information contact Thando Pato on 011 280 5871 / patot@timesmedia.co.za. For sales information contact Madeleine Stoltz, 011 280 5480 / Madeleine@businessclassmag.co.za.

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