“Since FHM's launch 10 years ago we have tried to create innovative marketing for our consumer fans and advertising partners,” says UCM COO, Kim Browne. “Creating a magazine in 3D seemed like a daunting task when we conceived the idea at the beginning of the year. However, as we explored the technology and built our expertise in how to do it, we became excited about the significant added impact that such a retro cool new magazine innovation can achieve. In addition to our glossy printed magazine in 3D, we will also launch a new 3D section online at www.fhm.co.za to coincide with the birthday issue.”
The advertising sales team is currently presenting its 10th birthday issue to advertising agencies and marketers with the assistance of a special 3D media kit.
