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PSL launches new titles
The Premier Soccer League (PSL), together with Touchline Media, will be launching several new publications within the next two months: four PSL Superstar magazines, six PSL updates and a pocket guide to PSL soccer.
The four PSL Superstar magazines, to be published quarterly with an initial print run of 50 000, will profile the league's top stars and report back on PSL competitions. The magazines will be sold nationally with the profits to be used to market the league.
The six updates will be about the latest PSL developments and will be distributed as inserts into existing popular soccer magazines. The will be in A5 format with 90 000 published every two months.
The pocket guide will serve as an introduction to the league and will carry the details of PSL clubs, staff, officials and stadiums.
The PSL's new publishing initiative comes after the organisation recognised the huge following that it had both in South Africa and neighbouring countries. The launch of their official website, www.psl.co.za, in January of this year, was hugely successful with 150 000 hits recorded within the first two weeks.
Source: Business Day
