Bobo - A rabbit in the making

Bobo is a pre-school magazine for boys and girls, aged 4 to 9, originally from the Netherlands, now introduced into South Africa.

Bobo is endorsed by the Gauteng Department of Education. The main launch will be in June, with the product first coming out in April as a pre-runner to the launch. Most of the distribution is to be done through schools, the schools benefiting in the following ways:

Bobo gives practical ideas
- Every issue brings a couple of hours of learning entertainment, practical information, puzzles, things they can make by themselves
- What they learn in the magazine is enhanced in the school and vice versa
- Parents can play an active role in the development of their children
- Published material suitable for timeless use
- Educational professionals support the magazine in keeping up high levels of learning
- Experts provide ideas for presentation, methods
- Teach the parents in knowing what the child is learning, doing and enjoying
- In every issue interactive exercises

The school uses the margin they receive for other activities

The children are learning by doing, telling, reading short stories, explaining, experiencing and enjoying, using their eyes, ears and hands. The character Bobo is the leader of the magazine, a friendly rabbit with whom children of all origins and backgrounds can associate with.