Advantage ADmag winners announced

“There was an overwhelming number of publications this year, but after much deliberation the judges selected deserving winners,” said Farquhar.

“The judging criteria included editorial focus, circulation performance, visual appeal and layout and number of advertising pages sold. The judging panel set high standards this year and only those who managed to achieve the right mix made it into the winners circle.”

Overall winners:

International Title of the Year: Woman & Home
Newcomer of the Year: Move!
Magazine of the Year: Car Magazine
Editor of the Year: Sbu Mpungose (Move!)
Publisher of the Year: Media 24
Best Magazine Advert in ADvantage: Real Simple

Gold Award winners - by category:

GENERAL INTEREST: Drum
FEMALE 24-35 yrs: Move! and Sarie
FEMALE 35+ yrs: Woman & Home
YOUTH CULTURE: Seventeen
MOTORING: Car
SPORTS: Golf Digest
DECOR & HOME: Visi
LIFESTYLE: De Kat
PARENTING: Your Pregnancy
SPECIAL INTEREST: The Gardener
ENVIRONMENT & CONSERVATION: Africa Geographic and Africa Birds & Birding
CHILDREN 5-13 yrs: National Geographic Kids
CELEBRITY: Heat
MALE: Popular Mechanics
TRAVEL: Go! / Weg
CUSTOM PUBLISHING: Woolworths Taste
MAGAZINE SUPPLEMENTS: Business Day, Wanted

Merit Award winners - by category:

FEMALE 24-35 yrs: Real Simple
YOUTH CULTURE: Saltwater Girl
SPORTS: Sports Illustrated
DECOR & HOME: Habitat
SPECIAL INTEREST: SA Gardening
TRAVEL: SA Country Life
INSPIRATION & WELLNESS: Shape
ANNUALS/BI-ANNUALS: Eat In

Judges:

Sue Rooney: Pan African media director, Universal McCann
Trish Guilford: associate media director, The MediaShop
Wilma de Bruin: media and marketing journalist
Gordon Patterson: MD, Starcom
Eve Pennington: media strategist, TBWA\Hunt\Lascaris
John Farquhar: editor-in-chief, ADvantage magazine