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ADvantage ADmag finalists announced

7 Mar 2007

Competition is rife in the consumer publishing arena - as a result, judges of the Advantage ADmag Awards faced a gruelling task in selecting which consumer publications stood out head and shoulders above the rest. After hours of assessing and reassessing, the finalists have been chosen.

"The concept of filter judging worked very well this year. There are an increasing number of titles each year and the filter process made it much easier to identify the finalists," says Advantage editor-in-chief John Farquhar. "I'd like to thank the participating judges for their expertise and time."

The finalists are:

Africa Birds & Birding
Africa Geographic
Business Day, Wanted
Car
de Kat
Drum
Eat In
Go!/Weg!
Golf Digest SA
Habitat
Heat
Move
National Geographic Kids
Popular Mechanics
Real Simple
SA Country Life
SA Gardening
SA Sports Illustrated
Sarie
Seventeen
Shape
Saltwater Girl
The Gardener
VISI
Woman & Home
Woolworths Taste
Your Pregnancy

The panel of judges for filter process were: Gwen Bezuidenhout, Media Portfolio director, FCB; Megan Chronis, freelance writer/editor, Blue Ink Media; Jacques Breytenbach, MD, Primedia Publishing; and John Farquhar.

Judges tasked to make final selections were: Sue Rooney, Pan African media director, Universal McCann; Trish Guilford, associate media director, The MediaShop; Wilma de Bruin, media and marketing journalist; Gordon Patterson, managing director, Starcom; Eve Pennington, media strategist, Hunt Lascaris; and John Farquhar.

Winners will be announced on the evening of Thursday, 29 March 2007.