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Sarenda Eloff-Vorster appointed Ideas editor
Sarenda Eloff-Vorster has been appointed editor of Creative Living Magazines’ women’s titles Ideas and Afrikaans sister publication Idees. Eloff-Vorster, managing editor for Leef magazine for the past 18 months, will assume her position in April and her first issue as editor will be on the shelves in July 2007.
Sarenda Eloff-Vorster, newly appointed editor of Ideas/Idees
According to Creative Living Magazines publisher Terena le Roux, as the creative director for Ideas/Idees’ predecessors, Woman’s Value and dit, Eloff-Vorster played an important role in the makeover process of the magazines, which began two years ago.
“Sarenda knows the brand extremely well and her inherent creative flair is aligned to the creative lifestyle our magazines portray,” says Le Roux.
“I have no doubt that the combination of her skills as a writer and creative director, paired with her management experience, makes her the ideal candidate to lead the Ideas team.”
According to the publishers, Ideas/Idees magazine logged its first ABC as the highest selling women’s interest title in South Africa at the end of 2006 and the latest results reveal that the magazine has held on to this position with an ABC figure of 131 279.
