Says Tide Media's MD Michael James, "The opportunity arose to acquire Drive and we took to the exciting prospect of adding an established, informative and proven car title to our range of magazines. This move broadens our publishing potential and I believe that our success with consistently increasing all our magazines' circulations will repeat itself with Drive.
"We hope to increase the circulation immediately and will be printing 20 000 copies of the October issue, which will go on sale 2 October 2006 nationwide."
Tide Media's current portfolio consists of technology titles SA Computer Magazine, NAG Magazine and Custom PC.
Drive magazine was originally conceived as a publication which puts the reader in the seat of the exciting line-up of performance machinery available across the country, and with this move to a new publisher, the magazine will return to its roots and focus on the fun side of the car as an embodiment of man's passion to create something beautiful, from both an aesthetic as well as engineering perspective. Readers can also look forward to a facelift in terms of the design and layout.
Drive will be edited by Russell Bennett, a new face to the ranks of the automotive press but one whose enthusiasm and passion for all things motoring is all-encompassing, according to Tide Media.
Bennett has been active in the ranks of the technical IT press for some nine years to date, and since a child, has been exposed to automotive publications through his father, himself a respected SA motoring writer.
