World PR Day

PR is entering the golden age of external communications

Kevin Welman

The hardest pitch in Public Relations isn’t to the media

Aobakwe Sibiya

Africa declaration to PR professionalisation launches

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The most essential interview question

Sorting the diamonds from the rough can be a challenge, but try this one, simple question on every candidate.

7 Apr 2009

Believe it or not, when you are faced with conducting interviews with a number of candidates, just one question, asked of each one, will help you separate the winner from the losers.

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