Decorex Joburg launches new Decorex Designer Collection
Decorex SA marks its 18th anniversary with the launch of the Decorex Designer Collection, a quirky, colourful range of homeware and signature products by nine South African designers whose work will be sold at a hip pop-up shop at Decorex Joburg at Gallagher Convention Centre 5-9 August 2011.
"Not only does this range create a valuable, very visible platform for these local designers, it also gives South Africans a beautiful range of very desirable pieces everyone would want to live with. Show visitors also love to shop for smaller, affordable, yet high quality décor items to buy on the spot," explains Nika Smit, senior project and brand manager.
Melanie Robinson, portfolio director of Decorex South Africa, adds, "This new range follows on the success of our first retail range Decorex Limited. Summer entertaining has been the inspiration for the range, which is about slowing down, enjoying the essential things in life, like spending time at home with family and friends. The items all reflect the loosening up of the way we South Africans love to live and entertain."
The range offers a modern colour palette of grey, naturals, turquoise with a dash of indigo.
Designers:
- Handmade Wonkiware ceramic pasta and soup bowls by Di Marshall
- Snack bowls in delft blues, greys, turquoise and soft sea green from Anthony Shapiro
- Platters, condiment jars and bespoke table centrepieces fashioned from ceramic birds, flowers and tea cups by Wendy McLachlan of Homebakes Ceramics
- Turned wooden cake stands and candlesticks designed by master craftsman Zander Van Niekerk from Goet and One Good Turn, in solid ash
- Traditional oak bread boards, giant cheese platters and pizza paddle boards from the Laid Back Co
- Napkins, placemats and runners in farm yard- and star themes by Design Team
- Aprons, mix and match napkins and tea towels from Heather Moore from Skinny laMlinx
- Ngwenya glass created a new collection of 4-arm candelabras and red wine goblets from recycled glass
- Delicate fauna inspired see-through porcelain tea lights and vases from Lisa Firers
In addition to taking the collection to the brand's décor exhibitions in Cape Town and Durban, the range will also be popping up at other locations throughout the country, while retailing through selected homeware and décor shops is in the future. The collection will also be sold online after the launch at www.decorex.co.za.