Durban July - pre-race event at Gateway
The Gateway mall will host the pre-Vodacom Durban July event and Fashion Challenge at the centre on 1 July 2011. The event is held by the Gateway Theatre of Shopping, in partnership with marketing consultancy Primedia Lifestyle, to offer fashion and music celebrations before the big race.
5FM and Vodacom are the event partners and the radio station will broadcast Fresh Drive live from the centre. Music includes Durban's The Arrows, which won double SAAMA awards this year, Liquideep, the band voted as 2010's best, Most Downloaded Group and winner of MTV Africa song of the year 2010 and Lonehill Estate, one of South Africa's top live performing bands and 5FM charts topper.
The Vodacom July Fashion Challenge also culminates at the pre-race day event, where the competition winners strut their race day ensemble and compete to have their design featured at the Durban July.
Hayley Jacobsen, Primedia Lifestyle's regional marketing manager for KZN and Mpumalanga comments, "Our ability to align strategic brand associations for events of this magnitude, is where I believe the company adds the most value to the shopping malls it markets. Our holistic approach provides this centre with star activities on the day as well as through-the-line exposure and Facebook to ensure an all inclusive shopper experience."
For more information, go to www.facebook.com/home.php?#!/event.php?eid=207879439256371
