Stock Santa's Shoe Boxes at Little Elves pop-up shop

The 'shop' is a life-size shoebox, created entirely from cardboard (the shell as well as all the fittings) and kitted out with product to fill Santa Shoeboxes and is open daily from 10am to 7pm. It will stock everything required to fill a festive shoebox for girls and boys aged 3-7, to be delivered to children across the Western Cape in time for Christmas.

'The Little Elves' pop-up shop, designed by InHouse Brand Architects, will cater for casual shoppers and existing Santa Shoebox pledgers and will offer the convenience of shopping for all the items on the predetermined shopping list, within a dedicated space. The standard shopping list ensures that each child receives a toothbrush and toothpaste, soap and washcloth, a toy, sweets, an outfit of clothing and an educational item. All the filled shoeboxes will be handed over to the Santa Shoebox Project at the CTICC on 31 October.

The Good Hope FM pop-up shop, supported by Pick n Pay, will cater for anyone who has already pledged as a donor with the organisation and also encourages new shoebox pledges - on site registration and pledging allows shoppers to support the initiative easily and quickly. Anyone who is not already registered to pledge a shoebox is encouraged to visit the pop-up shop, even if just to buy one or two items or add towards an box,

"Every year we work as hard as we can to ensure that every child on our name-list receives a pledged box and this year we are hoping that The Little Elves Pop-up Shop will help us to reach new supporters and to grow our reach even more within the community of the Western Cape. We are thrilled to see our initiative coming to life like this," explains Irené Pieters, National Coordinator, Santa Shoebox Project.

Like-minded in its continued efforts to engage with the community in which it operates, Pick n Pay jumped at the opportunity to be the dedicated retail partner for the concept, providing donated product for the first 1000 boxes, filled and pledged during the activation. Any funds raised from the sale of the donated stock will be filtered back into the shop to purchase more stock, with the aim of donating as many full shoeboxes to The Santa Shoebox Project as possible during the month of October.

"Getting behind the Santa Shoebox Project to bring its impactful initiative to life is a wonderful opportunity for us to help make an impact within the community that we operate; we encourage our listeners to please come and visit the shop and get involved," says Meegan Kieffer, Marketing Manager, Good Hope FM.