Beaded bracelets raise funds for literacy
The Bead Coalition has selected Blue Groove Africa, South African Rugby Union's (SARU's) partner in the Boks for Books Literacy initiative, as the beneficiary of proceeds from sales of its new "I am literacy" bracelet. Every bracelet sale is a guaranteed R10 for literacy development in South Africa.
The rainbow-coloured beaded bracelets, launched by The Bead Co. in September 2013, are handmade by women in a beading community in rural North West Province. The bracelet, carrying the message "Today's reader is tomorrow's leader", emphasizes the significance of improved literacy for school learners.
The 'I am literacy' bracelets will be available to purchase at selected CNA stores countrywide, Exclusive Books, Norman Goodfellows and online at www.thebeadco.co.za for R40 each. They will also be distributed for sale at schools across South Africa.
The Boks for Books initiative is SARU's first venture into CSI and was born of a desire to make a significant contribution to South African society by supplying 23 fully stocked mobile or refurbished libraries a year to previously disadvantaged schools around the country.
Elise Fish, Managing Director of Blue Groove Africa, thanked The Bead Co. for its first R10,000 contribution to Boks for Books. "The mission of Blue Groove Africa is to provide the building blocks for education and our goal is to populate a minimum of 200 libraries by 2020. We encourage as many people as possible to purchase a literacy bracelet and assist us in providing one of the most fundamental rights, which is education, to the children of South Africa," Fish said.
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