Final Loeries agency ranking
This year, The Loerie Awards implemented the Creative Circle's Creativity Points ranking to determine the value of the medals handed out. All entrants are awarded points, whether they are Creative Circle members or not. With these rankings, Ogilvy South Africa (Johannesburg) comes out on top of both nights with 3850 points.
In second place is King James in Cape Town with 3000 points, followed by Net#work BBDO with 2350 points.
Ogilvy Johannesburg's 3850 points comprised 1 Gold, 10 Silvers, 20 Bronze Loeries, four Craft Gold awards and one Craft Certificate. Ogilvy Cape Town was awarded one Gold Loerie, six Silvers, four Bronze Loeries and one Craft Certificate.
Adding to the actual awards, the group garnered 5750 Creative Circle points.
Apple and its agency Net#work BBDO withdrew three entries from this year's Loerie Awards at the last minute before the festival weekend began, unaware that these three finalists had in fact all won Bronze. This affects the embargoed lists and releases issued to print media before the festival weekend and has reduced Net#work BBDO's total tally of Bronze Loeries to 12 from 15. Net#work's overall position in the Creativity Points table does not change, although its points are down by 150 to 2350.
Top 20 ranking
| Agency | Office | Grand Prix | Gold | Silver | Bronze | Craft Gold | Craft Certificate | Total |
|---|---|---|---|---|---|---|---|---|
| Ogilvy South Africa | Johannesburg | 1 | 10 | 20 | 4 | 1 | 3850 | |
| King James | Cape Town | 1 | 2 | 6 | 4 | 2 | 2 | 3000 |
| Net#Work BBDO | Johannesburg | 1 | 1 | 4 | 12 | 4 | 2350 | |
| FOXP2 | Cape Town | 4 | 3 | 2 | 1 | 1 | 2250 | |
| Joe Public South Africa | Johannesburg | 4 | 3 | 4 | 1 | 2000 | ||
| Draftfcb | Johannesburg | 2 | 4 | 6 | 1 | 1500 | ||
| MetropolitanRepublic/TJDR | Johannesburg | 2 | 1 | 1 | 1 | 3 | 1500 | |
| Ogilvy South Africa | Cape Town | 1 | 6 | 4 | 1 | 1250 | ||
| The Jupiter Drawing Room (South Africa) | Johannesburg | 1 | 5 | 1 | 2 | 900 | ||
| The Jupiter Drawing Room (South Africa) | Cape Town | 3 | 5 | 2 | 750 | |||
| Lowe Bull | Johannesburg | 2 | 2 | 1 | 650 | |||
| Am I Collective | Cape Town | 1 | 600 | |||||
| Proximity#ttp | Johannesburg | 1 | 1 | 1 | 1 | 600 | ||
| Trigger Communication | Johannesburg | 1 | 600 | |||||
| Lowe Bull | Cape Town | 6 | 2 | 500 | ||||
| DDB South Africa | Johannesburg | 2 | 5 | 450 | ||||
| BBDO Cape Town | Cape Town | 2 | 2 | 1 | 400 | |||
| GAPP Architects and Urban Designers | Johannesburg | 1 | 350 | |||||
| Ireland/Davenport | Johannesburg | 1 | 3 | 1 | 350 | |||
| TBWA\Hunt\Lascaris | Johannesburg | 4 | 1 | 300 |
The following companies all co-credited their work with agencies in the above table. Their credits have therefore been added to the respective agency's point tally above.
| Agency | Office | Grand Prix | Gold | Silver | Bronze | Craft Gold | Craft Certificate | Total |
|---|---|---|---|---|---|---|---|---|
| David Prior Photography | Johannesburg | 1 | 350 | |||||
| Egg Films | Cape Town | 2 | 200 | |||||
| Gloo Digital Design | Cape Town | 1 | 2 | 2 | 7 | 2 | 2050 | |
| Velocity Films | Johannesburg | 2 | 3 | 1000 |
Creative Circle
To view Creative Circle member points, download the certified Creative Circle points list per agency group for The Loerie Awards 2008 as per the ratified Creative Circle points table here.
For more:
- Official Loeries website: www.theloerieawards.co.za
- Editorial: Agency pays tribute to VW marketer
- Editorial: Ogilvy - overall Loeries winner
- Editorial: Show a little respect!
- Editorial: What happens in Margate, shouldn't just stay in Margate
- Editor's column: [No Comment] Red streamers, white confetti - we got the Loeries covered!
- Editorial: Final Loeries agency ranking
- Editorial: Net#work BBDO, Gloo take first Loeries Digital Grand Prix
- Gallery: [Loeries] Sunday Loerie Awards 2008 ceremony
- Editorial: Net#work, Apple withdraw Loeries entries
- Editorial: Loeries heading for Cape Town?
- Breaking news blog: [Loeries] Try harder, Avis
- Gallery: [Loeries] Sunday at Loeries 2008
- Breaking news blog: [Loeries] Awards ceremonies: let's get the party started!
- Editorial: A sneak peek at the Velocity pool party
- Article: Saturday night Loeries winners
- Gallery: [Loeries] Saturday Loerie Awards Gold and Grand Prix Loerie winners
- Editorial: Glendinning scoops Marketing Leadership and Innovation Award
- Gallery: Entertainment at the Loeries 2008
- Editorial: Loeries introduces Creativity Points ranking
- Article: Fun in the sun at Loeries 2008
- Gallery: [Loeries] Loeries seaside fun and Velocity Films pool party
- Entertainment blog:Confetti crazy at Ma'Gate
- Breaking news blog: [Loeries] Make your mother proud
- Breaking news blog: [Loeries] Flocking to Margate
