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Fun in the sun at Loeries 2008
26 Jul 2008
The Loeries weekend kicked off yesterday afternoon, Friday, 25 July 2008, as festival goers from around the country arrived in busloads, queuing up in the Margate Hotel to sort out paperwork before the annual non-stop party weekend began. It's the year to make your mom proud and the branding all over the place has certainly reinforced that!
The Loeries Shop Window Display Competition wasn't much to speak of as, according to local John Spade, everyone's become a bit lazy over the years. It seems the R10 000 prize isn't worth the effort anymore. Strolling along Marine Drive there were three attempts that were actually worth the exercise. Our favourite is the Billabong Pro store.
DJ Festus Masekwameng, who also plays chairman of The Loerie Awards, arrived late at Backstage for the welcome party, but when he did eventually rock up, he hit the decks with some hardcore house. It was around two in the morning before everyone started making their way towards a bed to get some rest for Saturday's action.
While yesterday was quiet, Margate was officially happening today and the weather was hot and sunny, too - a relief from winter temperatures elsewhere. Although the beach volleyball was cancelled, there was foosball, sand sculptures, a youthful band of tradional African drummers, and, as usual, drinking like there's no tomorrow; peering from our dinner table at Panarotti's at 6pm yesterday evening we noticed a bulky, stumbling man trying to make his way down the stairs of the Rondevoux Mall aided by his not so bulky buddy. We bumped into him later on at Backstage where he was still stumbling down stairs and making bear noises as mucous dripped from his nose... We also witnessed our first arrest for the weekend and hope there'll be no more of that.
The Mugg & Bean was pumping as always for breakfast and the Velocity Film pool party - the event that EVERYONE wants to go to - was jam-packed full of young creatives. We heard that the street parade was really short and wasn't something to make mom proud of.
On the spontaneous entertainment side, there haven't been any well-endowed flashers…yet. Or TVs thrown out the window.
For more:
- Official Loeries website: www.theloerieawards.co.za
- Editorial: Agency pays tribute to VW marketer
- Editorial: Ogilvy - overall Loeries winner
- Editorial: Show a little respect!
- Editorial: What happens in Margate, shouldn't just stay in Margate
- Editor's column: [No Comment] Red streamers, white confetti - we got the Loeries covered!
- Editorial: Final Loeries agency ranking
- Editorial: Net#work BBDO, Gloo take first Loeries Digital Grand Prix
- Gallery: [Loeries] Sunday Loerie Awards 2008 ceremony
- Editorial: Net#work, Apple withdraw Loeries entries
- Editorial: Loeries heading for Cape Town?
- Breaking news blog: [Loeries] Try harder, Avis
- Gallery: [Loeries] Sunday at Loeries 2008
- Breaking news blog: [Loeries] Awards ceremonies: let's get the party started!
- Editorial: A sneak peek at the Velocity pool party
- Article: Saturday night Loeries winners
- Gallery: [Loeries] Saturday Loerie Awards Gold and Grand Prix Loerie winners
- Editorial: Glendinning scoops Marketing Leadership and Innovation Award
- Gallery: Entertainment at the Loeries 2008
- Editorial: Loeries introduces Creativity Points ranking
- Article: Fun in the sun at Loeries 2008
- Gallery: [Loeries] Loeries seaside fun and Velocity Films pool party
- Entertainment blog:Confetti crazy at Ma'Gate
- Breaking news blog: [Loeries] Make your mother proud
- Breaking news blog: [Loeries] Flocking to Margate
About Sindy Peters
Sindy Peters (@sindy_hullaba_lou) is a group editor at Bizcommunity.com on the Construction & Engineering, Energy & Mining, and Property portals. She can be reached at moc.ytinummoczib@ydnis.
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