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Guests at the launch, held in late March 2011, saw the unveiling of a new work of art commissioned from American artist Daniel Arsham, designed to embody the spirit of the release. They also enjoyed a champagne-paired celebratory dinner by French chefs, Jean-Louis Nomicos and his mentor Alain Ducasse, who reinterpreted the 1911 Perrier-Jouët Centenary menu paired with Perrier-Jouët Belle Epoque Cuvées, including the exceptional Cuvée Belle Epoque 1998 in magnum.
The limited releases Bi-Centenaire is available at the champagne house's boutique in Epernay or through the Pernod Ricard network for an average retail selling price of 10 000 euros.