World PR Day

PR is the dark arts of integrated marketing communications

Bridging divides through powerful storytelling

Khaya Buthelezi

The appeal of legacy media

Ciaran R. Maidwell

PR builds narratives, weaves stories and amplifies diverse voices

Bridging gaps and building narratives that matter

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Is the anti-smoking lobby working?

Bateleur Research Solutions recently asked a sample of 600 urban South Africans about their smoking habits. Here are a few of the results:

25 Nov 2002

1 in 3 people admitted to being smokers

47% of males were smokers against only 23% of females

38% of youths between 16 to 24 years smoked and 15% of youths between 12 to 15 years, perhaps indicating a failure on the part of the anti-smoking lobby to deter young people from starting to smoke.

it has been said that the anti-smoking lobby has worked amongst upper socio-economic people, but further results throw this into question: in LSM 10 - 32% were smokers; LSM 9 - 41%; LSM 8 - 36%; LSM 7 - 33%; LSM 6 - 32%; LSM 5 - 39%.

It appears that the banning of cigarette advertising has had little effect on reducing smoking. Did the advertising work in the first place?

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