Denmark's masters of e-mail marketing

While Come&Stay is a major player in northern Europe, globally it's still a dwarf compared with Mountain View, California-based DoubleClick, the digital advertising company acquired by Google in April for US$3.1 billion. Unlike DoubleClick, Come&Stay, with operations already in 14 countries, is focused solely on e-mail advertising.

Increase customer confidence with Extended Validation SSL from VeriSign. EV triggers the address bar to turn green in Microsoft IE7, which helps prove site identity and helps reduce phishing attack threats. To learn more, read our white paper.
The Danish city of Odense, on a waterlogged island about 80 miles west of Copenhagen, is not exactly a global media capital. Yet in a villa in a quiet residential neighborhood, a new breed of Internet-based marketer is challenging the traditional advertising business model.

Come&Stay, with sales last year of US$30 million and a market cap of $78 million on NYSE Euronext, does so-called permission-based e-mail advertising for blue-chip customers including BMW, IKEA, GE Capital and Apple (Nasdaq: AAPL).

In effect, it's the opposite of a spammer, since it sends pitches only to people who have actively indicated a willingness to receive advertising. The company boasts a list of some 270 million such e-mail recipients, as well as a database of demographic information about them.

Read the full article here: http://www.ecommercetimes.com/story/58728.html