What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
State-of-the-art coffee training centre launched
Ciro Alliances, the South African distributor of popular Italian premium espresso brand, Lavazza, has launched the first-ever Lavazza-accredited Barista Training Centre in Africa.
The centre, which boasts some of the most technologically advanced equipment the continent has seen, not to mention internationally accredited baristas, will be open to the company's customers, who have been invited to make regular use of the facility.
The company's customers range from hotel and restaurant owners to coffee shop owners, and the facility and the training it provides are aimed at enhancing the quality of both the product and the service delivered to the consumer.
Speaking at the launch function this week, Salome Tribelhorn, senior product manager at Ciro Alliances, said, “Getting the opportunity to talk to so many of our customers at once really strengthens the relationship and has given us the opportunity to highlight the importance of our new training facility”.
