HP partners with Dion Wired, opens store-in-store in Woodemead

"Dion Wired, which positions itself as a destination store, was chosen because this type of experience matches their offering," Terina Pillai, HP SA marketing manager for personal systems group (PSG), told Bizcommunity.com.

The SiS concept embraces the notion that consumer-buying habits are changing from internet-based purchases of technology goods and products to one where customers prefer to engage 'face-to-face' with technology before they put their money on the counter, HP SA Thibault Dousson, PSG Country Manager, said.

The decision to select Dion Wired as HP's SiS partner is a result of it being one of the country's premier consumer electronics and appliances stores, Dousson said.

"We have the best laptops, fitted with Beat Audio, which offer a sound as the original artist intended it," Pillai said, adding that despite the unique feature giving her company an edge, it will be up to the consumers to compare between what they get from HP and its rivals.

The Beat Audio feature is a product of the collaboration between Jimmy Levine and Dr Dre, who came together and decided to create a unique andd refined sound as originally recorded in the studio.

The Beat Audio feature comprises, among others:

• Fine-tuned audio optimisation technology
  
• Amazing crystal clear sound
  
• Amplified sound experience with an audio console equalizer

It is believed that a public launch of the SiS is on the cards, although no date has been set.

For more information, log on in http://www.hp.co.za.