Cotton On expands into homewares market

It's an exciting move for the global retailer and also marks its first brand partnership, said GM Felicity McGahan. "We're incredibly excited to be partnering with one of the Australia's iconic design brands to create accessories for your home that reflect our honest, relaxed, quintessentially Australian style."

Launching online on Friday, 3 July 2015 and in select Cotton On stores from Wednesday, 8 July 2015, the collection features beautifully designed pieces for various areas of the home categorised by Eat, Drink, Relax, Store, Bathe and Sleep. The range includes bed linen, cushions, blankets and throws, wooden serving bowls, platters, ceramic storage jars and mugs, wooden chopping boards and general storage vessels.

From design enthusiasts wanting to recreate the lifestyle and home of those they admire, to first-time renters who want to have fun styling their space with accessible products, the collection combines optimistic and effortless design with pared-back Australian simplicity and features quality natural materials such as cotton, linen and timber.

The new collection

"The new collection complements our core men's and women's business and gives us the opportunity to make modern and effortless Australian design accessible to our community," said McGahan.

The Mark Tuckey + Cotton On collection includes:

• EAT - All things for the kitchen, including wooden bowls, chopping blocks, platters and tea towels
  
• DRINK - All vessels to drink from, including mugs, glasses and dog bowls
  
• RELAX - All things that help you create a space to relax in, including blankets and throws, cushions, ottomans and beanbags, scented candles, wall hooks and wooden clocks
  
• STORE - Everything you need to help get your home in order, including storage jars, laundry baskets, tote bags, overnight bags and storage bags
  
• BATHE - All things you want in the bathroom, including bathmats, bathrobes and hand towels
  
• SLEEP - All things for the bedroom, including duvet sets, sheets and pillowcases, blankets and cushions

Mark and Louella Tuckey said they were drawn to partner with Cotton On because of the brand's like-minded relaxed, quintessentially Australian style and ability to create accessible products that people want, now. "We're excited about the opportunity to design a fun, relaxed and accessible collection with Cotton On that will allow us to introduce the Mark Tuckey brand to customers and homes throughout Australia, New Zealand, Hong Kong and South Africa.

"The concept of Mark Tuckey + Cotton On is in line with that of our main business - to create products that we love and that we want to live within our own home. It's about that same passion. The result is an authentic and honest collection based on a natural palette with pops of colour and a focus on good, clean design at affordable prices," said Mark and Louella Tuckey.