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New Business Developer - Food Packaging Johannesburg

New packaging for Laborie

14 May 2012

Laborie has updated its packaging to reflect a bold and distinguished exterior, with subtle cues, reflecting the French heritage of the brand. The complete ranges of red wines are now available in screw caps following its white wine changeover. The first three wines available with the new look are the Merlot 2010, the Sauvignon Blanc 2011 and the Merlot / Cabernet Sauvignon 2010.

According to Cobus van Graan, GM at Laborie, "The new packaging of the Merlot 2010 and the Merlot / Cabernet Sauvignon 2010 has labels that retain the distinctive burgundy colour of the existing packs but with more defined touches of gold. The Laborie logo is embossed on the bottle, underneath the Laborie crest. The cap is a metallic black colour with the addition of printed detail taken from the Laborie crest with a gold Laborie band around the neck of the bottle."

The Sauvignon Blanc 2011 follows the same design innovation with the addition of a dark green label.

Available in all major retail outlets the Merlot 2010 retails at a RSP of R57.95, Merlot Cabernet Sauvignon at a RSP of R57.95 and the Sauvignon Blanc 2011 at R41.95